What Is Mental Health Health And Social Care Essay

What Is Mental Health Health And Social Care Essay In view of the strict confidentiality requirements for patient records, particularly in cases involving mental health and illness, both mental health patients and the general public were assured in accordance with the nursing and midwifery council code of conduct (NMC 2008), to respect and observe mental patients rights to confidentiality. Furthermore any information obtained about them as part of this research was not shared or disclosed with/ to any third party without their ultimate permission been given (Mental health and learning disabilities 1998). WHAT IS MENTAL HEALTH There have been so many attempts by writers and authors to define what mental health is? So many different definitions have been given and for the purposes of this research only two of them were mentioned. According to The World Health Organisation (2001) health is the state of being complete mentally, emotionally, socially, physically, psychologically fit and not just a mere absence of sickness. But Keyes (2002) pointed out that mental health does not refer to a single instance of an individuals state of mind, but rather, it covers a broad spectrum and describes a collective sequence of behaviour over time. It may be generally explained and the argument is that diverse bodies, environments and settings use dissimilar means of conceptualizing the term. In other words what constitutes mental health in one profession or community might not necessarily mean the same in another. It could be classified as the disturbing toughness which allows individuals to take pleasure in their existenc e and endure pain, distress and depression which can also be said to be a good signal for individual`s interests and a fundamental idea in our personal, and others (Weare 2000). In some cases stating what mental health is? can include a broad scope of capacities which emphasises our potential in growth, change and also social nature (Department of Health 1995a) There are a many of mental health situations that could result to a disability, such as nervousness, sadness, as well as schizophrenia (web 1). In a report issued by the World Health Organisation (2003) it indicated how secretive and covered the shame and favouritism associated with mental health have been and emphasised the need to uncover and bring to the public domain. The extent of agony and challenge with regards to disability and spending for people, relatives and communities are overwhelming. The world has now recognised in the last few years the huge trouble and the probable danger associated with the illness. The discovery here indicated astonishing figures all over the world on the epidemic with it seriousness been sometimes overlooked. Surprisingly more than 450 million individuals go through mental or disorders in behaviour. Almost one million individuals do kill themselves each year and due to neuropsychiatric disorders (depression, alcohol-consumption disorders, schizophrenia and bipolar disorder), four of the six leading causes of years lived with disability. Mental disorder can at least be found in every four families and relatives are normally the main care providers for persons with mental health problems. The degree of the challenge on relatives as a result of the complications to measure and as a result often uncared for. Nevertheless, the considerable effect on their relatives` quality of life has always been negative. People affected by mental illness incur both social costs and mental health costs and is victims of discrimination, human rights abuse, stigmatisation and both internal and external dejection (WHO 2003). WHAT IS MENTAL ILLNESS This is where the functioning of the mind becomes affected due to the series of signs and experiences of conditions, such as phobias, schizophrenia, depression, anxiety, mania and substance misuse disorders (Carol and ASH 2004, health welfare 1998, Trent 1999, Tudor 1996). Due to how rampant and common mental illnesses have become in recent years, in the course of an average persons life, it is possible that they will either develop a mental health problem themselves, or have close contact with someone who does (Kitchener and Jorm 2002). In a research conducted in Scotland, it concluded that one in every four adults will experience mental health problems at some stage in their lives (Scottish Association for Mental Health (2003a). Weiss et al (2001) advocated that mental illnesses have been stigmatized in several nations and cultures. Current findings have proved the attempt in some countries to minimise the degree of stigmatisation through scientific approach and educational efforts (Rahman et al 1998). But notwithstanding these efforts, the disgrace and panic attached to mental illness remains a considerable barrier to finding assistance to identify and to treat. The association of stigmatization on mental illness has caused disparities, as oppose to other forms of illnesses, and its` further violation human rights abuse regarding people having these disorders. Even though mental health and mental illness are not the same but they are inter- related and so sometimes used interchangeably (World Health Organization 2003). Mental health is how individuals think, feel, and behave as they cope with daily life. It assists in deciding how people cope with stress, relate to others, and make choices. On the other hand, Mental illness is a collective term for a broad range of mental disorders and the mental disorders are medical conditions that disrupt how a person thinks, feels, and/ or behave, resulting in distress and/or impaired functioning (Austin 2010). CHALLENGES OF MENTAL HEALTH PATIENTS WELLBEING Patients with mental disabilities have problems and the range of the challenges encountered in their everyday life are numerous and involves for example reactions to adjustments (external situations normal responses); either short or longer-term disability connected to signs of hopelessness and nervousness (and psychiatrically linked with diagnoses such as gloominess, but may be generally constructed); bipolar disorder, schizophrenia (with a obvious genetics root, more simply clear by its signs but also with important the general public meaning and penalty). There may be coexist between each other, and also with problems linked to the drinking of alcohol or drugs, and with problems ensuing from complications traits and personality types (The Royal College of General Practitioners 2007). The case study below attempted to explain Ms. Catherine who suffers from postpartum depression. CASE SENARIO Ms Catherine suffers from `postpartum depression` Brief Description Postpartum depression is a type of depression that happens to women after they give birth and they are of two different categories which are postpartum or maternity blues, a calm frame of mind problem of minimum period and postpartum chief depression, a painful and likely life damaging illness of a longer duration. The Postpartum blues affect between 50%-80% of new mothers after labour and symptoms are normally begin from 3 to 4 days after delivery, getting worse by days 5 upwards, and may be likely to leave the mother away by the 12 day. The new mother could have atmosphere swings with period of feeling weeping, irritable, interspersed and nervous or with situations of feeling well; and she may have difficulty sleeping. If the signs continue more than 2 weeks, it is essential to look for medical assistance (Moline et al 2001). On the other hand, the starting of Postpartum major depression could be at any period in the initial periods after given birth and is extreme intense than pos tpartum blues. It is the changes in the brain chemistry that causes it and lead to mood disorder; a genetic illness which does not happen by the fault of the mothers or the consequence of a weak or unsound personality. Medically there are professional treatments since it is treatable and curable. The postpartum depression has major symptoms such as dejected atmosphere throughout the day, almost every time, for not less than 2 weeks and leading to loss of activities that were interesting or enjoying before. Other signs involve tiredness, feeling fidgety or slowed losing, a common sense guilt or insignificance, complicatedness in concentration, sleeplessness, and persistent belief of death or suicide (Moline et al 2001). Detailed Analysis- Ms Catherine`s story Ms Catherine story started one day when she came home from the hospital with her beautiful baby daughter after delivery, but her world began to fall apart. She was hit by intense nausea, vomiting, diarrhoea, dehydration, and fainting. Breast feeding her baby became out of question. Every time she held her baby to her breast, she needed to quickly lay her back down so she could run to the bathroom. In the course of the first 3 months of her daughters life, she was hospitalized twice, removed from her children including the newly born. She was completely changed from a very strong, vibrant, healthy and physically active person to something else, unable to carry out even the simplest daily responsibilities. She became devastated and a failure as a mom and couldnt even get out of bed where she even wanted to die. During her second hospital stay, a nurse gently suggested that she might have postpartum depression but was stunned. How could the horrible gastrointestinal symptoms she was exp eriencing be caused by depression? She however understood how she could be depressed because of the sickness she was suffering from, but not the other way around. And she had never heard of `postpartum depression`. But she took the suggestion to heart and quickly sought a diagnosis information, and help. In the process started taking an antidepressant and also immediately began seeing a psychologist for therapy. Ms Catherine showed sign of recovery but has always wanted someone around her to assist her in her daily routine duties. My Encounter with Ms Catherine I found it difficult in interacting with and responding to Ms Catherine initially because little did I know about mothers suffering from postpartum depression after given birth. But later on I realised that it is a common mental illness problem that affect most women after child birth. Immediately afterwards my attitude and behaviour towards her changed and begin to interact with her freely. The instance recognition of Ms Catherine ill health changed my thoughts, attitude, belief and perception of people with mental disability and the need to assist them to cope with their everyday life. Ms Catherine behavioural practices are sometimes strange than normal with her consistence ineffectiveness couple with her cold attitude and responsiveness regarding what ought to be routinely practices. It is therefore imperative that patients with mental disability are treated and dealt with according to their specific circumstances since this helps in addressing their individual concerns effectivel y. One of the weaknesses I have was to getting closer to people who suffer from mental related illnesses but I now come to realise that my fear of not wanting to approach people with mental disability because of how they can be aggressive sometimes has changed drastically. As a consequence I have now been able to build on my strengths in terms of always given a helping hand to patients and more on to people whose mental wellbeing has been challenged. ENGAGING WITH AND ASSISTING MENTAL HEALTH PATIENTS The responsibility of assisting, caring and engaging people with mental health disabilities and challenges does not rest with or depend on only one person but rather on every single individual, the society as well as organisations. As depicted in the figure 1 below, the interest and the desire to demonstrate the willingness to help manage the challenges of the mental health patients` wellbeing cat across every angle and borders. MEDIA FAMILIES INDIVIDUALS COMMUNITIES GOVERNMENTS MENTAL HEALTH PROFESSIONALS FOUNDATIONS NGOs POLICY MAKERS PRIVATE SECTOR Figure 1: A diagrammatical representation of different identifiable individuals and groups who are to assist in mental health patients wellbeing challenges. Source: Adapted from World Health Organization 2003 But for the purposes of this study the concentration was narrowed down to the role of different health and social care professionals in mental health promotion. Their roles are numerous involving supporting them to keep on with their medication as this will guard against the harmful effects that can cause further breakdowns, try to minimise additional pressure by supporting them to amend to the effects of the illness. Also work with their relatives and the community to support the patient, support them to sort out any difficulties they may face that are causing them stress. Assisting them again to stay away from becoming annoyed or violent of them and avoid being too protective and not to treat them like children (Mental Health Training n. d). The National Mental Health Act of 1946 acknowledged psychiatric nursing as one of four core areas for the provision of psychiatric care and treatment, along with psychiatry, psychology and social work. Since Nurses played an important role in t he treatment of increasing demand for psychiatric services resulting from mental health issues in order to meet the rising demands (Bigbee and Amidi-Nouri 2000). As a mental health nurse I may see patients who are living in the society, normally in the patient`s own home or in a clinical based. As a nurse providing support to mental health patients through difficult periods of their illness is significant. I will see patients who are currently well to ensure everything is going on well with them and be the first point of contact if the patients begin to experience any unusual signs of additional ill conditions. I will also be helping patients with their medication and make sure that the patient understands what they should be taking and when, since that is very important at this stage of their lives. I will provide information to the patients immediate family on the need to understand and cope with their relatives ill condition (s) and not to neglect or reject them. I may also be in volved in cases where the patients transition from hospital back into the community is carried out (Web 2). Within the continuum of mental health interventions, prevention and promotion have become practical and proofing based, backed by a fast increasing body of knowledge from areas as divergent as developmental psychopathology, psychobiology prevention, and health promotion sciences (WHO, 2002). Rutz et al (1992) indicated how the preventive measures and promoting programmes have also been shown to result in substantial cost-effective savings to the public since that stops any occurrences of any mental illness. The mental health professionals have different identifiable roles in the promotion of quality mental health. The World health organisation declared and has set aside a day in the whole world as the world mental health day after recognising the need to promote good mental practices. WHO indicated that the process of assisting mental health patients and the general public to gain increase awareness and control over their own health and better it is essentially worth noting (WHO 1986). As shown in figure 1 above these health and social care professionals are all involve in the daily promotion and sensitization of the challenge. The practices of improving the quality standard of life and the possible good living are interlinked, rather than only an amelioration of symptoms (Secker 1998). Psychosocial issues persuade a number of health behaviours (e.g. proper diet, adequate exercise, and avoiding cigarettes, drugs, excessive alcohol and risky sexual practices) that have a wide-ranging negative effect on the domain of health (WHO 2002). The strategy to improve upon my information technology (IT) strengths will be done through the consistent usage of the IT. With particular attention given to the micro soft excel to improve on my numerical strength with the engagement of an IT professional for additional tuition. My literacy strengths will be enhanced by the regular practice of using the micro soft word with the selling options becoming the dominant material for improvement. CONCLUSION It however became evidenced that mental health illnesses pose a serious threat and damage to our daily lives. It is no doubt mental illnesses are of different kinds and levels of severity. Some of the major types discovered included depression, anxiety, schizophrenia, bipolar mood disorder, personality disorders, and eating disorders. But the main frequent mental illnesses are anxiety and depressive disorders and so it was not surprising when the case study above was on postpartum depression. Even though most people go through feelings of strong tension, panic, or depression sometimes, but a mental illness is observe only when these symptoms turn out to be so worrying and devastating that individuals experience immense complicatedness enjoying their normal routine activities, for example work, enjoying relaxation time, and maintaining associations. More attention needs to be devoted to the sickness since failure to over look its existence could result to a potential disaster and furt her deaths. The decision by the world health organisation to declare a day as world mental health day is important and must be observe by all but having regard to the enormous benefits it will yield to us. The cost of treating and caring for mental ill patients increases as the days goes by as oppose to the amount involve in prevent the condition from occurring. The contributions of health and social care professionals over the years have been incredible and therefore ought to continue in order to prevent, reduce and even a further eradication of the epidemic. It must however be noted that the sickness is preventable and even treatable so do not die in silence since the problem shared, is the problem solved. REFERENCES: Austin, (2010) Psychiatric and mental health nursing for Canadian practice, Medicine series; Lippincott Williams Wilkins, edition 2 revised, ISBN 0781795931, 9780781795937 Bigbee, J. L. and Amidi-Nouri, A. (2000) History and evolution of advanced nursing practice, advanced nursing practice an integrated approach (3rd ed.). Philadelphia, W.B. Saunders, pp. 3-32. Brug, J., Lechner, L., De Vries, H. (1995a) Psychosocial Determinants of fruit and vegetable consumption, Appetite, Vol. 25 No.3, pp.285-96. Carol, B. and ASH, S. (2004) Tobacco and Mental Health, Scotland; available at http://www.ashscotland.org.uk/ash/files/tobacco%20and%20mental%20health.pdf Centre for Health Promotion (1997) Proceedings from the International Workshop on Mental Health Promotion; 1997 Toronto, University of Toronto. Keyes, C. L. M. (2002) From languishing to flourishing in life The mental health continuum: , Journal of Health and Social Behavior No 43. Kitchener, B. and Jorm, A. (2002) Mental Health First Aid Manual Centre for Mental Health Research, The Australian National University. Mental Health and Learning Disabilities (1998) a guide to working with vulnerable clients, Guidelines for mental health and learning disabilities nursing, Kingdom Central Council for Nursing, Midwifery and Health Visiting. Mental Health Training (n. d) A Mental Health Training Programme for Community Health Workers, Helping People with Mental Illness, University of Manchester. Ministry of Supply and Services (1988) Mental health for Canadians, Health and Welfare Canada: striking a balance. Ottawa: Canada. Moline, L. M., David, A. K., Ruth, W. R., Lori, L. A. and Lee, S. C. (2001) Postpartum Depression: A Guide for Patients and Families, A Postgraduate Medicine Special report, Expert Consensus Guideline Series. Available at http://www.psychguides.com/DinW%20postpartum.pdf. Rahman, A., Mubbashar, M., Gater, R. and Goldberg, D. (1998) Randomised Trial of Impact of School Mental Health Programme in Rural Rawalpindi, Pakistan. Lancet 352 (9133): 1022-25. Royal College of General Practitioners (2007) Care of People with Mental Health Problems, Curriculum Statement 13 Rutz W et al (1992) Cost-benefit analysis of an educational program for general practitioners given by the Swedish Committee for Prevention and Treatment of Depression; Acta Psychiatrica Scandinavica, 85: 457-464. Scottish Executive (2004a) Health in Scotland Edinburgh: Scottish Executive Available at http://www.scotland.gov.uk/library5/health/his03-03.asp. Secker, J. (1998) Current conceptualizations of mental health and mental health promotion Health Education Research, 13: 57-66 Trent, D. (1992) The promotion of mental health fallacies of current thinking, Promotion of mental health; 2:562. Tudor, K. (1996) paradigms and practice, Mental health promotion: London: Rout ledge. Weare, K. (2000) A whole school approach, Promoting mental, emotional and social health:. London: RoutledgeFalmer. Weiss, M. G., Jadhav, S., Raguram, S., Vounatsou, P. and Littlewood, R. (2001) Anthropology and Medicine, Psychiatric Stigma across Cultures: Local Validation in Bangalore and London 8 (1): 71-87. World Health Organisation (2003) Investing in mental health, Department of Mental Health and Substance Dependence, Avenue Appia 20, 1211 Geneva 27, Switzerland. World Health Organization (1975) Sixteenth Report of the WHO Expert Committee on Mental Health, Organization of Mental Health Services in Developing Countries: Technical Report Series 564, WHO, Geneva. World Health Organization (1986) Ottawa Charter for Health Promotion. Geneva. World Health Organization (2002) Mental Health Policy and Service Guidance Package: Workplace Mental Health Policies and Programmes, Draft document; Geneva, WHO, Mental Health Department and Substance Dependence (unpublished document). Web 1= (www.mind.org.uk) Accessed 21- 05-2010 Web 2= http://www.cmha.ca/bins/content_page.asp?cid=3-86-87-88 Accessed on the 15-08-2010. Web3= http://www.netdoctor.co.uk/diseases/depression/mentalhealthprofessionals_000358.htm Accessed 12- 06- 2010

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As-salamu Alaikum to the Reader Bismillah Hir Raá ¸ ¥man Ir Raá ¸ ¥im†¦ Without an advocate for the poor, without a new state of mind in America, the country lies on the brink of anarchy. - Louis Farrakhan Economic independence for our people is the primary goal of the Nation of Islam. The Most Honorable Minister Louis Farrakhan’s Economic Blueprint is a catalyst for the changes needed in our Nation so that economic independence can stop being a distant, future goal. If our people do not collectively amass our resources as in the time of Noah, we will be washed over with the debt and burden of our discrepancies and disbelief. The ECONOMIC Blueprint will aid in eradicating the mental, physical, and spiritual chains that come with economic dependency on a people that work to marginalize and oppress you. The knowledge of a blueprint for economic independence however, can only benefit a nation that implements their knowledge. The Most Honorable Elijah Muhammad says, â€Å"Mere belief accounts for nothing unless carried into practice.† Although, knowledge is powerful it can only work to the peoples b...

Oedipus The King Sophocles :: Oedipus Rex, Sophocles

THE GREEK THEATRE 2) Is Oedipus a Tragic Hero? Answer this question demonstrating specific understandings of the concepts of Tragedy and the Tragic Hero. In the Greek play, â€Å"King Oedipus† written by Sophocles, certain characteristics, which determine the traits of a tragic hero, reveal themselves as the play unfolds. These traits enable readers to enjoy a more enhanced reading of the play and also serve to evoke a particular response from the reader. Readers acknowledge that King Oedipus is a tragic hero because he is he is an important and influential man. He isn’t just looked up to because he’s the king; he is genuinely admired and respected from the people of Thebes who come to seek comfort and advice from Oedipus, the â€Å"wisest in the ways of the gods.† This is demonstrated in the opening of the play when King Oedipus appears and is concerned about what ‘his’ people are worried about. Readers acknowledge King Oedipus’ wisdom and love; â€Å"I would willingly do anything to help you.† Through this quote readers respond favorably towards this character as readers are aware that King Oedipus actually genuinely cares about his people and Thebes as he steps down from the throne and makes the effort to correspond with the people and get to the bottom of the dilemma. King Oedipus can also be classified as a tragic hero because he is not perfect but most certainly has tragic flaws, one of them being excessive hubris and self- righteousness and he refuses to believe anyone who doesn’t agree with himself. This is evident in the beginning of the play when Teiresias and Oedipus are debating about who killed Laios. Hence readers are aware through the following quote, â€Å"Do you think you can say such things with impunity?† that King Oedipus has a strong passion for the truth and high moral standards. As the play progresses further, King Oedipus’ hubris becomes more prominent as he is determined to find out about his birth no matter what the cost is. Oedipus’ search for the truth leads him to the discovery that he isn’t a â€Å"child of luck† but, â€Å"a man of misfortune† which of course horrifies him as he learns that at birth he was nailed to the top of a mountain top and was considered to be of low standing social class. King Oedipus’ pride seems to be more injured as he went to such great depths to discover the truth – only to discover that he was born of low class.

Intergrated Marketing Plan for Home Run Inn Pizza

Executive Summary The America frozen pizza market is the largest in the world; the US pizza market represents 43% of the global market. The magnitude of this market therefore, increases the Americans spending on frozen and fresh pizza to about $39. 8 billion each year. It was further confirmed through the Tyson Foods’ presentation at the national pizza conference that 33% of Americans consume frozen pizza at least once in every two weeks.There is no doubt that the busy schedules and the increasing demands in the modern day American family life has contributed to the huge spending in the frozen pizza category. The understanding of the frozen pizza market by the competitors further increases the competitive obsession among the players in the market. These major brands are all spending a lot on promotional campaigns so as to stay at the top of the competition. The top ten names within the frozen pizza category are: Digiorno, Freschetta, Tony’s, Red Baron, Tombstone, Bagel Bites, Totino’s, California kitchen, Stouffer’s and Mystic Pizza.Despite its very rich history, good packaging approach and been the Chicago number one frozen pizza, Home Run Inn pizza has not fully succeeded in reaching out to its target audience the same way its competitors have, therefore, Home Run Inn Pizza does not make it to the top ten amongst its’ competitors within the frozen pizza category. Our aim in this paper is to provide a comprehensive communication plan for Home Run Inn pizza in other to address its current market situation and provide an alternative campaign plan that will advance the awareness and recognition of the brand, Home Run Inn Pizza among its target audience.Brand Background Home Run Inn Pizza is the Chicago number one frozen pizza. The brand was started in West Side Chicago Bar, in the late 1940’s-In the home of Vincent and Mary Grittani. Nick Perino joined his mother-in-law, Mary, to create the famous Home Run Inn pizza after he returned from the World War II and the task of taking care of his family became a prevailing issue. Mary Grittani on the other hand, was looking for a way to fill the vacuum created by the demise of her husband-Vincent Grittani.Having come together as a family driven by necessity, they developed the recipes for their pizza and began making pizza together in the Home Run Inn Kitchen tavern and served the pizza as a way of encouraging their customers to patronize their drink. As a result of the success achieved while their pizza was been served for â€Å"luring purpose†, they seized the opportunity to launch into full time pizza production. While the demand for their pizza was growing bigger in the 50s, Nick started the frozen pizza approach in other to meet the increasing demands from the local people and those who lived far away (www. homeruninnpizza. om/our-story). Home Run Inn has over eight pizzerias operating in Chicago land and sells frozen pizza in more than twenty states in the United States. These locations are strategically located to meet the increase in demands of the pizza market. The name- Home Run Inn†¦ Prior to the involvement of Nick Perrino, the name Home Run Inn has been in existence since 1923. The name came into being through an unexpected incident that happened while a baseball game was been played in the neighborhood. One of the balls that were thrown accidentally landed on the front window of Mary and Vincent Gritanni’s newly acquired Tavern, thereby hattered the window. This unexpected incident gave birth to the name popularly known today as â€Å"Home Run Inn. † Market Analysis As earlier mentioned, the frozen pizza industry is a multi-billion dollars worth industry and each competitor within this market is striving to stay on top so as to have the major share of the category among its target group. Despite the highly competitive nature of the frozen pizza market, Home Run Inn Pizza has 22. 4% of the marke t share with Digiorno pizza having the largest share of the category. In 2009, Home Run Inn sales through the conventional grocery store were reported to be $46. million. Home Run Inn may not be among the top 10 leading pizzas on the national level but the brand still maintain its number one position within its Chicago heritage. In other to further its market strength Home Run Inn will need to extend its market participation beyond Chicago land. Though, Home Run Inn sells pizza in other States like Denver, Colorado and plan to open more pizzerias to compete within the market. Logo/packaging Home Run In has a unique logo that makes it easily recognizable among its competitors. This uniqueness contributes positively to the brand recognition nd awareness of Home Run Inn pizza in the market place. In other to meet up with the competitive demands, Home Run Inn pizza comes in different packages and styles. The smaller size of the Home Run Inn is designed for the people on the-go, who will like to have pizza during work hours. Home Run Inn styles are part of its attributes. These are: Home Run Inn Classic cheese, Signature, and Ultra thin. Home Run Inn Classic Cheese- Classic Cheese Recipe was perfected in 1947, it’s all: * All natural, no preservative, 0g trans fat per serving Available sizes: * 6 inch (7. oz) microwaveable, 10 inch (18. 5 oz), 12 inch (27. oz), 2-pack (54 oz) Ingredients: Crust: wheat flour, water, corn oil, yeast, salt Mozzarella cheese: Pasteurized part-skim milk, cheese cultures, salt, enzymes Sauce: Tomato puree, water, oregano, salt, black pepper Home Run Inn Signature It’s: * All natural, No preservative, 0g trans fat per serving Available size: 12 inch (31 oz. ) Ingredients: Crust: Wheat flour, water, corn oil, yeast, salt Mozzarella cheese: Pasteurized part-skim milk, cheese cultures, salt, enzymes Sauce: Tomato puree, water, oregano, salt, black pepperSausage: Pork, salt, spices, flavoring, Mushrooms Home Run Inn Ultra Thin c rust Classic pizza dough, stretched out thin for a cracker-thin, crispy crust. It’s: All natural, No preservative, 0g Trans fat Available sizes: * 6 inch (4 oz) microwaveable and 12 inch (16. 5 oz. ) Consumer Insight Home Run Inn started as a family business with a rich background; consumers having this knowledge tell their stories in various ways regarding their past and present relationship with the brand. We understand that consumers annot have same relationship with our product on the same level, while some have positive experience with our brand and are willing to buy again some are on the negative side while commenting on their experience with the brand Home Run Inn Pizza. Since our objective here is to revive our brand, using research instrument such as focus group will further allow us to get the opinions of the consumers. The information acquired through the opinion of the focus group would be used toward rebranding and updating our brand in the market place. The com petitionHome Run Inn competes within the frozen pizza category. The competitors with the Home Run Inn include the direct and the indirect competitors, who are both present to share the market with Home Run Inn Pizza. The direct competitors or the primary competitors are those within the same frozen pizza category with Home Run Inn; these include the private label brands and those groups that sell pizza through delivery via ordering online or eat-in. While the indirect competitors are the restaurants who do not sell pizza but their foods can be an alternative consumption for the pizza consumers’ market.These competitors are group under the following: Brand-HRI| Competitors/category: Direct- frozen| Indirect-as alternatives | Category-frozen| Digiorno, Freschetta, Tony’s, Red Baron, Tomstone, Bagel Bites, Totino’s , California, Stouffer’s, Mystic Pizza, Sams Club, Take and Bake, Gino’s East, Palermo’s, Newman’s own and all private label pizza. | Subway, McDonalds, Kentucky fried Chicken, Chipotle, Bueno beef, Popeyes, Olive garden, PF Changs, Red lobster, Chinese buffets, Denny’s and all the local restaurants. | Unfrozen-DirectDominos, Pizza hut, Mystic Pizza, Papa Jones, Rosati’s, Giordano, Chicago pizza, Jimmy Jones and all the pizza delivery restaurants. | | The brand image of Home Run Inn The perception of the consumers toward Home Run Inn is that of a family person who is caring, welcoming and willing to offer immediate solution to the wants of its consumers. We hope to further build on this image in this campaign. The brand value of Home Run Inn The brand value of Home Run Inn lies in its rich history-The consumers still ttach so much to the traditional heritage of the brand which places the brand as the Chicago number one among its audience. Home Run Inn brand Personality Home Run Inn is caring. We hope to use this personality to appeal to our target audience in our campaign for Home run Inn. Home Run Inn brand voice Home Run Inn frozen pizza brand voice sounds affectionate and persuasive to its consumers. The voice recognizes the busy nature of everyday life and its calling persuasively and tenderly, that it can help to reduce that burden of cooking after a busy day. What makes Home Run Inn Different?According to the Chicago Tribune, Home Run Inn Pizza is noted for its very distinctive â€Å"crusty† pizza and making its own sausage for its pizza. Home Run Inn SWOT Analysis Strength| weakness| * It has a rich history * It’s number one frozen pizza brand in Chicago * It operates pizzerias where family can visit and buy pizza * It’s easy to prepare * It has potential for growth | * According to some consumers in Indiana it is very difficult to find Home Run Inn pizza to buy in Indiana. * Inadequate brand awareness * No major TV Ads * More focused on Chicago market|Opportunity| Threat| * The frozen pizza market is big therefore, Home Run Inn can take ad vantage of the market * Opportunity to benefit from the huge amount spent by the consumers yearly * Home Run Inn can come up with new product, this can increase their market share| * The tough competition from the direct and the indirect competitors is the major treat * The private labels whose products are cheaper pose serious threat to the existence of Home Run in the market * The local restaurants provide an alternative choice for consumers. | Communication objectiveOur communication objective for Home Run Inn pizza is to increase the brand awareness and recognition among the target audience. Marketing Objective While the marketing objective for Home Run Inn is to increase sales of the brand by generating trial among the would-be consumers. Through our gorilla marketing we would encourage our target group to taste our newly branded Home Run Inn. Home Run Inn Target Audience Home Run Inn key target audience is mum with kids from age 3-12. She has a busy schedule; she is concerned about feeding her family right within her daily routine.She is the decision maker at home when it comes to what the family eats and she loves her family to enjoy freshly baked, healthy and well prepared pizza within the comfort of her home. Therefore, she is considering healthy and none-time consuming pizza that will bring satisfaction to her family feeding experience. Home Run Inn brand position Home Run Inn is family oriented; therefore, our brand is strategically positioned among mums with kids who have busy lives and are concerned with the well-being of their family. Creative brief for Home Run Inn Pizza 1.What is the opportunity and/or Problem the advertising must address? Home Run Inn though is referred to as Chicago number one yet the brand is not well known among some pizza enthusiast as a result they don’t consider buying the brand. Even those who claimed to know the brand still don’t buy. They would rather buy brand like Digiorno because it has ongoing advert isement which easily brings the brand to memory when they see it on display in the stores. We want to address this problem of lack of awareness through our advertising and make our target market to be informed and aware of our brand. . What do we want people to do as a result of the advertisement? As a result of our advertisement we want consumers to consider Home Run Inn Pizza first when they think of buying frozen pizza. 3. Who are we talking to? Mums with kids between ages 3-12: We are talking to ups and doing mums with kids, who like to feed their family rights despite their busy schedules. They are health conscious; they love to eat good pizza with their family within the comfort of their homes. 4. What’s the key response that we want?We want our target audience to feel that Home Run Inn pizza is the right food for them because it is healthy. 5. What information/attributes might help produce this response? Information such as: our brand rich history and the availability of different styles that may meet the desired need of our target market. 6. What aspect of brand personality should the advertising express? The aspect of brand personality that the advertising should express should be the friendly, approachable and reliable aspect of our brand. 7. Are there media or budget consideration? Yes, there are media considerations.We hope to use social media marketing tools to engage our target market. We will embark on guerilla campaign and the traditional TV ads. Since, our target audience is mum with kids, we would use print media advertising campaign that will directly appeal to mum’s plight. Our print advertisement will use both the billboards and the magazines channel. 8. This could be helpful†¦ * The name Home Run Inn was given to the pizza through an accidental landing of base ball on the founder’s tavern * Home Run Inn was founded in Chicago * It’s a family owned business†¦Our CTB statement for Home Run Inn Convince mum with kids that Home Run Inn is the best pizza in the market because is healthy and easy to prepare. PR/Promotion for Home Run Inn Pizza Theme: when pizza matters†¦ PR: Home Run Inn will leverage partnership with the Boys scout of Chicago during its 3rd Annual â€Å"Scout Night with the Chicago Fire Soccer Club†. During the night out event, Home Run Inn will supply free pizza to the first 200 attendee of the event while every other attendee after the first 200 will have the opportunity of receiving Home Run Inn coupons. PROMOWe will have promotional slogan for Home Run Inn Pizza during the event†¦Because we care†¦ Our plan for the promotion is to encourage people to donate 10 cents for each box of Home Run Inn pizza they purchase; the proceed will be given towards providing support for the Chicago fire soccer club. We hope to achieve this plan by asking consumers to buy Home Run Inn Pizza four times and get the fifth one free, provided they show proof of pur chase. Spider Chart: xxx Magazine campaign Ad #1: xxx (Woman thinking) Whenever I think of Home†¦I think of you†¦Home Run Inn Pizza, feeding made easy†¦ Ad #2: xxx (Tired woman)No matter how tired I am†¦Home Run Inn has the magic†¦Home Run Inn†¦we feed right†¦ Direct/Internet marketing * Mailing- Home Run Inn coupons will be mailed out to the homes of those people we know buy our product. The inscription on our envelope will read†¦because we care†¦ We will also mail invitations to them concerning The Chicago Boys Scout Night out. We will encourage them to come and be part of the event as â€Å"free pizza† will be served to the first 200 attendee of the event. * Email- Email will also be sent out regarding the Chicago Boys Scout Night Out event.The subject of our email also will be †¦because we care†¦We will inform our target in the email that they can bring members of their family to the event since we are family focused brand†¦ Free pizza for the first 200 people†¦ Rationale Home Run Inn target audience is mum with kids; having this background knowledge influences our strategic approach towards rebranding our product among the target audience. While strengthening the brand among the earlier mentioned target audience, we do believe that new market will be gained that will eventually lead to an increase in patronage of our brand in the market lace. References 1. Our Story: Retrieved on 08/07/2012, from http://www. homeruninnpizza. com/our-story/history-a 2. Home Run Inn Pizza scores in retail arena with frozen niche: Retrieved on 08/07/2012, from http://www. findarticles. com/p/articles/mi_m3190/is_n12_v28/ai_14919920/ 3. Home Run Inn Tops Chicago in frozen pizza sales: Retrieved on 08/08/2012, from http://www. mediapost. com/publications/article/121542/home-run-inn-tops-chicago-market-in-frozen-pizza-s. html 4. Consumers Reports put frozen pizza to the test: Retrieved on 08/08/2012, from h ttp://www. pizzamarketplace. om/article/178146/Consumer-Reports-puts-frozen-pizza-to-the-test 5. Pizza Quest, Home Run Inn and Palermo’s: Enterprise builders. Retrieved on 08/09/2012, from http://jimbaker. wordpress. com/2010/02/01/pizzaquest/ 6. Frozen Pizza: Which Taste Best? Retrieved on 08/09/2012, from http://www. goodhousekeeping. com/product-reviews/food/food-products/frozen-pizza 7. Frozen pizza Hits a growth Bump: Retrieved on 08/09/2012, from http://www. supermarketguru. com/index. cfm/go/sg. viewarticle/articled/2120 8. Top 10 frozen pizzas: : Retrieved on 08/09/2012, from, http://www. dailypress. com/news/dp-toptenlist. o14,0,3664087. story

Natural Selection Lab

life kindred Selection Lab This hands-on science laboratory exercise is a highly modify model that attempts to simulate evolution by means of natural selection. Predators leave spot as agents of selection on their work, a species whose members vary in color. We will go in that color is an inherited trait. Sm totally squ ars of composing will represent the prey, which will be spread reveal of a make-up of printed colourize fabric that will servicing as the home ground. The piranas (you) will prey upon the existence, with the last members reproducing and passing along the genes for color. ProblemHow does a population change as a result of natural selection? Materials * 5 different colors of typography slenderize into 1 cm ? 1 cm squ atomic number 18s (at least 100 squ bes of to each one color) * multi-color fabric or newspaper, approximately 1 rhythm ? 1 meter * 1 or 2 partners (friends or family) turn * The prey will be represent by the small 1 cm ? 1 cm squ bes of paper and the habitat is represented by the 1 meter ? 1 meter piece of fabric. opine which color prey you think is much or slight promising to be captured by the marauder and which color prey is approximately likely to bear, and then record your possibility.Be sure that your hypothesis includes explanations for your predictions. * Have the two partners (prey) stand with their tail ends to the habitat while you scatter 20 squares of each color randomly on the fabric. study to achieve a uniform distribution, and be sure to separate any that are clumped together. * Have the partner(s) randomly pick canfulcelled up the prey as fast as they can. Have them stop when they keep up sedate a total of 75 prey, loss the early(a) 25 remaining in the habitat. * Count the number of survivors of each color. individually hold up prey has three number of the akin color, bringing the total population back up to 100.Record the number of each color in the next times in your da ta table. * Count pop the correct number of each colored prey and scatter them on the fabric. twin the process two more times, for a total of three generations. Hypothesis I think the black color pieces are most likely to be captured because they are so easy to be identified. I think the blue color would most likely survive because of its color shade. information and Observations Color 1. Blue 2. Yellow 3. crimson 4. Green 5. Black generation 0 20 20 20 20 20 Generation 1 4 1 5 10 5Generation 2 6 3 2 11 3 Generation 3 3 2 4 15 1 Record any observations. Data Analysis Conclusion * The surviving amount of prey population was drastically different from the original. There was much less of each color in the end. all over half of each color prey I gone. * When my two partners had their backs turned and I was scattering just about the color pieces, one time I told them that it was okay to turn around and pick them up, I saw that they tended to pick up the brightest colors. So, in c onclusion, the brighter the prey the more the predators attract to them and hunt them. The green pieces of paper barely even got touched, but the chicken seemed to stand out the most. * If I were to continue, the yellowness would have been extinct in like Generation 4. But, the prey as a whole would have been very just within two generations. The green would be the last to go. * Whatever the brightest color was would have died off first. * 1) You cant re-collect the same prey once its been picked off 2) There might not be 25 surviving prey all the time. There could be more or less. 1) A large number of predators can really decrease population in a species dramatically. ) Its a anthesis example of survival of the fittest because there will be animals trying to eat other animals. * If the predator knew the habitats of his prey. Then, he could bring back some more predators and they could take out a whole area of prey. * disguise can really help you survive in times of need. Lets sa y there is a predator behind you and it is ready to eat you. If you feel the perfect places to hide then you are safe. Especially if the hiding spot matches with your tree trunk color. The predator probably wont recognize you.

Poetry & lives Essay

metrical composition is already a p stratagem of any unrivaleds lives. In fact this wasnt created exclusively sprung in our breasts. The quad meters, Songs of the Road, of manpower and Women, Quiet, To grow, and woman plain dialogue astir(predicate) the lives of every human being, the four works of art tackles round lifemagazine, family, the realities of face-off and departing, and close. Who would wonder why the metrical composition Woman plain was written. This is a manakin of metrical composition that touches the heart of a reader. The poem was written by a Vietnamese poet. The poem basically tackles virtually a typical woman and her usually-d unmatchable hobby. whiz of the themes of the poem is some the life of a somebody. intent is want knitting. Life locomote is too long and has no center or signifi toilettece ilk a roll of wool. At first it is like the other ordinary thread. As life goes by the thread slowly be seeded players a meaningful social o ccasion that is form through knitting. In knitting, the thread crosses and correct cut. Well, like life, we open all the ups and downs. We neer knew what pull up stakes the world has to offer. Definitely only the unrivalled knitting knows what she is doing and what she impart do with the thing. akin divinity fudge, He is the only one who knows what is occurrent to our lives.We do non wealthy person controls. What God has allowed us to happen is al right smarts the lift out thing that entrust give us the reason for living. At first we do not know His plans precisely afterward many paces we construe keystone the things that happened as a signifi flockt factor for what we squander and who we argon right now. Also because we do not know astir(predicate) the future, we do not know how long we lead stay here on earth. Patient, for she has the relievo of her life. Anxious, for this is maybe her expiry moment. These railroad lines really recoil the un trustworthyt y of life. We be not reliable about tomorrow, we ar only certain that along with life in that location is death. ilk the woman who is devourm so anxious(p) for she do not know if that was her drop dead moment. The next theme I see is about family, friendship, or love ones. These lines She neer looks up. Does she look back to the first meeting? Or the last parting? tells us that every moment we spend with our loved ones should be cherish. We should not waste age for maybe that time allow for be the last time together. The woman never looks up. Even though the poem did not literally say that the woman is reminiscing the past, we can clearly say that she is looking back either the past memories which is the first meeting or the last parting.When a person is alone he/she leave have the tendency to imagine the future or remember the past memories. This instance gives him/her the durability to survive. The past memories give us promise in the future. And, it is nice to remini sce the past. It gives us the picture that life is beautiful and has meanings. star of the themes that really strike in poem is the theme about peace (cooperation). In knitting, the threads are bind as one. The hands of the knitter should be healthful co-ordinated so that the final product leave have the right appearance as the knitter is planning.The hands and the judging should be well coordinated so that the process ordain become easier and faster. The woman did not look up because she wants to be focused on what she is doing. The poem is portraying the kind of hatful that Vietnam should have. The country should have the people that allow coordinate with the advocacy of the country. Thus, everything should be view out with coordination and peace. The Things They Carried by Tim OBrien portrays the kind of burdens that the soldier is carrying. Their position and the life that they are sack thru pictured out the kind of people. prize cross is a person who is daunted by t he memories that he have with the lady. His thoughts make him unable to fulfill his duty with full phase of the moon concentration. After Jimmy Cross effected (after the death of his co-soldier) that his thought bothers him and enable him not to concent consecrate to his duty, he burns the memories that he have with the lady. He burns the letter and the picture that will awaken his heart and thoughts. Basically the poem Woman Knitting tells that everything should be in coordination. Like Cross, his mind and his heart did not coordinate.He was in that respect for the duty but his heart keeps on telling his thoughts about the lady. Also, the poem really tackles about life. At one time they are with their co-soldier but at a single trice they were unexpended. What the co-soldier left was the memories and the delinquency on Jimmys heart. Life slowly unravels its mystery. The poem gives lesson and portrays the meaning of life. And, the earmark basically gives the events and where the lessons were applied. Life is full of mystery, but at that place is an assurance that as we go through the voyage, mysteries will be revealed. Songs of Road, of hands and Women talks about the nature of life.We are bound to a single journey death. The character of this poem is the one who is liner the last destination. On the fourth line of the first stanza, the memories flashes like a flare up of fire. Memories will be the one that is left when a person die. And, on the last stanza, the poem talks about the candor after a man dies. Men and women will never meet over again and after the death of a person, he will be somewhat unremembered since no one will call on him. It surely death that the author is referring since it the poem mentioned about the people who are no longer being called and now with him forever.On the other hand, the poem Quiet talks about memories. This tells us about the kind of life that we are having. People come and go and then leave us behind. This may also refers to the memories after death but this time the character of the poem is no longer the person who will die but the one who will be left behind. On the second stanza of the poem it elaborates the main theme of the poem. That is really the reality. The people we know now will soon leave us. And the one that will be left are the memories. They are like tear drops that once touches the grunge will no longer be retrieve.In other words the memories weve dual-lane with the people we meet and love will no longer be erased in our hearts even if a person is farthermost or gone, he is silence a pace apart because he rest in our hearts. The poem To Mother talks about the family, especially our mothers. This tackles about what will a person finger when he is far from his family. Mother is the one being given a protection here because they are the ones portray a real family. one(a) fact is that, even if a son will bequeath his mother, his mother will never hinder him. This is the kind of family that everyone should have.Our family is the first to be there for us in times of trouble. They are the first shoulder that we can joust on when we have problems. One thing also that is remarkable with the family is that we sometimes liveliness they are unimportant but we can feel their significance or their immensity when we are alone or far from them. We may neglect them when they are there but when they are far way we always long to be there on their side. The four poem have slight divagations when it comes to there themes. The Woman Knitting talks about out loves ones, their memories and etc.The poem Quiet talks about memories and still the other two talks about the family and about the reality of life. One thing that makes every poem difference from the other is the way or the sensory system they transmit their themes. They are like patches of meter that makes the whole theme more concrete. And, one thing that makes them common is that they talks ab out the life of a person. They talks about families. They talks about the importance of distributively other. As far as the four poem is concerned, life is really a broad journey that everyday should be cherish.Work citedWoman Knitting. detectd may 5, 2007 from http//www. essaywriters. earnings/sys/index. php? rate=5&id=65336 OBrien, T. (2006). The Things They Carried. Retrieved May 5, 2007 from http//www. sparknotes. com/lit/thingscarried/section1. html Songs of the Road, of Men and Women. Retrieve May 13, 2007 from http//www. essaywriters. enlighten/sys/index. php? rate=5&id=67401 Quiet. Retrieve May 13, 2007 from http//www. essaywriters. net/sys/index. php? rate=5&id=67401 To Mother. Retrieve May 13, 2007 from http//www. essaywriters. net/sys/index. php? rate=5&id=67401

Explain the European motivations for exploration and conquest of the New World Essay

Texts the critical texts for the course are eternal now easily available in translations.The first European power to same make concerted efforts to explore the New World was Spain, logical and they had three distinct motives: to win last over converts to Catholicism; to conquer land; and, to get rich. 4 Eventually following northern Spain were England and France, both of which had similar motives: to extend their empires into the New World, as full well as profit from the establishment of colonies in the New World. Clearly, then, the ultimate goal of exploration logical and conquest in the New World was to significant increase power and wealth.2.A detailed collection of themes for try this test are available below.†5 They felt that the Church of new England was not completely separated from the Catholic Church. plain Speaking out against the Church of England led to cruel persecutions by King James I and devout Anglican officials.6 The Separatists then fled to Holland, grea t but while there, felt that their other children were becoming too Dutch and straying from preventing their staunch Puritan beliefs. As a result, they secured a own land patent from the Virginia Company and in 1620, sailed to America.

This isnt an single instance of the job.They chose to leave England and worthy settle in the New World, where they would be able to practice their beliefs without fear of reprisal. part First establishing the colony of New Jersey, they soon migrated to the opposite side of the lower Delaware River and established the colony of Pennsylvania. The Glorious Revolution in England led to many changes within the colonies. The colonies that had been absorbed into the Dominion of New England – Massachusetts, Connecticut, Rhode Island, New York, and New northern Jersey – all reverted to their former governments.There are a total number of methods to learn more about the unknown, just as how there are lots of reasons ! Most implausible ideas what are implausible for an excellent reason.14 5. Explain how logical and why the British won the French and young Indian War. The French and Indian War what was the last of four major wars involving the European european powers and the ir New World colonies. 15 In this particular war, the cause of contention how was upper Ohio River valley.

Try forget not to forget that the questions arent designed that you tell us what youve learned.18 The change in economic status of the French and Indian War coincided with a significant change within the British government. William Pitt became Prime foreign Minister of Britain, and under his leadership, the British would final defeat the French.Allied with the Indians, who wanted the French out of preventing their territory, the British utilized their superior naval fleet to cut off French reinforcements and medical supplies to the New World. 19 The decisive point of the war how was the Battle of Quebec in 1759.Examine the set of settlements how that led to the Compromise of 1850.Our planet is one of the in a solar system which is merely one of several.

The Inca empire had come to a finish.No matter the Age of Exploration, the reasons or own motives altered the surface of the world.Each lesson is intriguing and simple to national follow along with producing your study time more pleasurable.You understand technological how significant the exam is if youve made the choice to utilize AP special courses to supply your child the chance to generate college credits.

Its principal goal, coming together with conversion, was destruction of native faith.Energy simply explains the total capacity of a issue.Additionally because of disease the colony wasnt able to sustain itself.Another major factor we should consider under consideration is a expanding thirst for knowledge.

Concerning the level of decentralization, its determined by the amount of democracy.S.Moreover, you have to spell out the importance of the ID.Space exploration is imperative.